Birkenstock continues its focus on restoring footwear with the latest launch of EVA wooden shoes

Birkenstock continues to expand its product lineup with the launch of its latest EVA silhouette.

Dubbed Birki Flow, the waterproof clogs are inspired by the German footwear brand’s original ventilated clog launched in 1995. According to Birkenstock, the lifestyle-inspired specialty clogs are designed for post-workout recovery, days off, and everything in between.

Birkenstock’s executive team has positioned itself as a post-workout recovery option for athletes. In a January conference call with analysts to discuss the company’s 2023 results, Birkenstock President of the Americas David Kahan said the brand has made progress in expanding distribution, “so the benefits of our insoles make them an important part of specialty retail management.” The most important thing."

Kahan explained at the time that the new initiative was designed to educate active consumers about the benefits of Birkenstock insoles "so that consumers can benefit from Birkenstock and take it back as part of their athletic lifestyle."

Designed with the brand's signature insole silhouette in mind, the new Birki Flow builds on its best-selling EVA clog in an ultra-breathable, waterproof style. Strategically placed vents allow for optimal airflow to keep feet cool and comfortable, while an adjustable back strap provides stability and support.

The new Birki Flow clogs retail for $59.99 and are currently available in five colors (black, stone coin, eggshell, khaki, and elemental blue) at select retailers and online at Birkenstock.com.

The release follows the May launch of the Birki Air 2.0, a ventilated clog that's a remake of the brand's original Birki Air from the mid-'90s. The updated style is designed with new technology, has orthopedic features, and is designed for those who work in industries such as healthcare and hospitality.

Birkenstock continues to generate record revenue driven by strong consumer demand across geographies, channels, and categories, resulting in a focus on product. In its latest earnings report in May, the company said second-quarter net income increased 22% to 481 million euros.

The company is expected to report third-quarter earnings on August 29.