KangaROOS Unveils Limited-Edition Sneaker Collaboration with PepsiCo

Celebrating tradition, craftsmanship and innovation with a special edition ‘Made in Germany’

Pirmasens, August 22, 2024 – KangaROOS is proud to announce a unique limited edition sneaker collaboration with PepsiCo. Handcrafted in Germany, this exclusive sneaker marks a significant moment in our brand’s history, combining our legendary craftsmanship with PepsiCo’s spirit of bold innovation.

To celebrate PepsiCo’s new visual identity and our shared commitment to pushing boundaries, we created a special edition sneaker that embodies the best of both worlds. Handcrafted in 90 meticulous steps at our renowned German shoe factory Hummel&Hummel, these unisex sneakers are made from premium materials including suede, soft nappa and bio-active mesh. For the first time, we introduced metallic accents that symbolize the material of PepsiCo’s iconic beverage cans, adding a unique touch to the design. Even the shoe box is a collector’s item, designed to resemble a vintage beverage vending machine.

This collaboration is more than just a product launch, it’s a fusion of two brands known for pushing boundaries. "The intensive collaboration over the past few months has brought together two brands that represent the spirit of the times, authenticity, quality and joie de vivre," said Marco Lachner, Head of Brand Building and Customer Relations at Bernd Hummel GmbH, global licensee of KangaROOS.

This limited edition sneaker is a testament to KangaROOS's dedication to quality and innovation, and PepsiCo's relentless pursuit of creativity. When you put on this sneaker, you step into a story that goes beyond fashion and embodies the essence of both brands' commitment to pushing limits.