Asics, Ugg, and On Saw Massive Growth on StockX in 2023, According to Year-End Report

Asics, Ugg, and On were among the fastest growing brands of 2023 on StockX, according to its annual “Big Facts: Current Culture Index” report released Wednesday.

Asics, which broke a number of its own sales records last year, jumped from tenth to fifth on the resale platform’s list of top-selling sneaker brands, thanks to a 239 percent boost in sales. StockX also reported a 240 percent growth for MSCHF, in large part due to the virality of its Big Red Boots and subsequent derivations. Oakley, better known for its sunglasses, saw a 157 percent spike for its sneakers.

In the broader “shoe” category, Ugg was both the top selling and fastest growing brand for StockX, as its sales grew by 154 percent. Birkenstock and Timberland also traded places at third and fourth, respectively, as the former company saw a 70 percent rise in sales.

StockX says it hit internal milestones by surpassing 50 million lifetime trades and 15 million lifetime buyers in 2023. It says diversity has been a major key for growth, including a rise in female usership that now accounts for 38 percent of its base.

“We’ve continued to see strong demand on our marketplace, despite consumers having faced economic challenges over the last year,” StockX CEO Scott Cutler said in a press release. “This speaks to the strength of our customer — the StockX user is very passionate about the brands they know and love, and yet they remain steadfast in their desire to diversify their closet and discover the next big thing. In 2024 we expect newcomers and challenger brands to continue to flourish and compete with heritage labels.”

Looking ahead to 2024, StockX predicts 2000s running shoes will continue as a major trend from years past, with more contemporary basketball sneakers also pegged as a major hit along with out-of-the-box designs such as the Martine Rose x Nike Shox MR4 mule and Wales Bonner’s pony hair Adidas Samba.